Advertising has been criticized on many grounds. They are criticized to have corrupted social, economic, ethical and moral values. Being a dream merchant it gives hope to people through exaggerated claims. In the worlds of Charles Revson “In the factory Read more…
Introduction to creativity :- Creativity is always exciting. From experts to common men all intend to use creativity in their work in order to be different from others and achieve the benefits of such differentiation. To create means to originate, Read more…
MEANING/CONCEPT OF ETHICS IN ADVERTISING: Advertising must have the quality of being true. Advertising must show facts of the situation. In a given situation the total of all facts will constitute truth. All facts would include pleasant and unpleasant, convenient Read more…
INTRODUCTION [An average consumer in India is exposed to scores of advertisements per day. Every marketing manager knows, people are bombarded with messages through different media. TV and radio along with newspapers and magazines, billboards, direct mail campaigns and internet. Read more…
Introduction of advertising :- Do you know the advertising and it’s types.today we are leading it. The term “Advertising” originates from the Latin word “advertere” which means “to turn the mind towards”. The dictionary meaning of the term advertising is Read more…